Partnership · 5–6 February 2027 · Al Habtoor Grand Resort

The Gulf’s whisky audience,in one place, for two days

MaltLive Dubai is the region’s whisky festival, run by MSA Events and now in its seventh edition. It is also where the Icons of Whisky Middle East & Africa awards are held. If your brand sells whisky in this market, this is the room.

Who is in the room

Dates: 5–6 Feb 2027
Format: Open-air
Visitors: 5,000+
Audience: Trade + public

Formats

Ways to be here

Title partner

On application

Naming across the event, the stage and the campaign. One brand, one edition.

Event and stage naming rights
Premium pavilion in the prime lawn position
Masterclass hosting slot on both days
Logo on all campaign, ticketing and press assets

Pavilion stand

On application

Your own build on the lawn, pouring in the open for the full two days.

Serviced stand space, power and water
Brand listing in the exhibitor directory
Staff and trade passes
Option to add a tasting bar or back bar

Masterclass host

On application

A seated session on the main programme, led by your distiller or ambassador.

Programmed session with seats sold through the site
Full listing with host and distillery
Attendee list after the event

Activation

On application

Something that is not a stand — a truck, a lounge, a competition, a performance.

Dedicated footprint agreed with the production team
Programme integration where relevant
Photography and content rights from the edition

In good company — 2025

Amrut
Ardbeg
Buffalo Trace
Chivas Regal
Glenfiddich
Glenmorangie
Hibiki
Highland Park
Jack Daniel's
Jameson
Laphroaig
Nikka
Royal Salute
The Balvenie
The Dalmore
The Glenlivet

Next step

Tell us what you want to do

The more specific you are, the faster this moves. Budget bands are indicative — say “prefer to discuss” if you would rather talk first.